Domain Tips

The Domain Name Checklist (15 Points Before You Buy)

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A few minutes of validation saves months of regret.
Randif Team
Randif TeamPublished Mar 5, 2026 • 5 min read

Buying a domain is easy. Buying the right domain is a decision. Use this checklist before you hit purchase.

1. Clarity

  • Can someone spell it after hearing it once?
  • Does it look clean in writing (no confusing letters)?
  • Is it easy to say out loud?
  • Search for obvious trademark conflicts.
  • Check if competitors already own similar names.
  • Avoid names that sound like established brands.

3. Defensibility

  • Can you own matching social handles?
  • Is there a clear “brand story” you can attach to it?
  • Would you still like it in 2 years?
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